5 thoughts on “2021 Nike’s offline direct operating proportion”
Melinda
According to the data consultation data of Euro Rui, Nike and Adidas’ market share in China in 2021 fell to 25.2%and 14.8%, respectively, and Anta Group increased to 16.2%. The market share has also risen to 8.2%. Data show that the gap between Anta Group and Nike China last year was only 2 billion yuan. Analysts believed that in such a meager gap, Anta Group surpassed Nike China this year.
At present, the domestic sports brands have risen sharply, showing a variety of flowers, excellent cost -effectiveness and increasingly superb design skills, so that the two major industry giants, Nike and Adidas, are in danger.
According to the data consultation data of Euro Rui, Nike and Adidas’ market share in China in 2021 fell to 25.2%and 14.8%, respectively, and Anta Group increased to 16.2%. The market share has also risen to 8.2%. Data show that the gap between Anta Group and Nike China last year was only 2 billion yuan. Analysts believed that in such a meager gap, Anta Group surpassed Nike China this year. At present, the domestic sports brands have risen sharply, showing a variety of flowers, excellent cost -effectiveness and increasingly superb design skills, so that the monopoly positions of Nike and Adidas giants in Greater China are in danger.
The company announced the first quarterly report of 2021 (2020.6.1-2020.8.31). Nike Q1 achieved a total revenue of US $ 10.6 billion, a year -on -year decrease of 0.6%; the net profit attributable to the mother was 1.518 billion US dollars, an increase of 11.1%year -on -year. During the period, the company’s gross profit margin was 44.8%, a year -on -year decrease of 0.9 PCT. The decline in gross profit margin was mainly promoted by excess inventory. The expense rate was 28.1%, a year -on -year decrease of 0.03 PCT; net interest rate was 14.3%, an increase of 1.51 PCT year -on -year. In the end of the first quarter, Nike had $ 9 billion in cash or short -term investment. In the first quarter, Nike inventory turnover days were 108.1 days, an increase of 15.85 days year -on -year, mainly because the last quarterly inventory increased by 14.9%year -on -year. The number of days of receivables was 41.51 days, an increase of 0.33 days year -on -year, which was basically the same as the same period last year.
The brand view. Nike’s main brand 21Q1 achieved revenue of US $ 10 billion, which is basically flat year -on -year. It is mainly to achieve double -digit growth in e -commerce revenue, and the Jordan series has increased significantly, but the wholesale business has declined. The Converse brand achieved revenue of US $ 563 million, an increase of about 2 % year -on -year. It is mainly due to the strong demand for the European Converse brand, and the global Converse brand e -commerce revenue increased at a high growth.
The channel channel. Nike Group’s Q1 direct revenue increased by 13%year -on -year, which mainly benefited from e -commerce revenue increased by 83%year -on -year. E -commerce accounted for more than 30%of total revenue, an increase of 10 PCT year -on -year. The number of active members of the company’s Q1 increased by nearly 60%year -on -year.
The area. (1) Greater China: Q1 Nike Greater China achieved revenue of 1.78 billion US dollars, an increase of 6.0%year -on -year, accounting for 16.8%of the Group’s revenue, becoming one of the main driving force for the group’s growth. This is mainly due to the prevention and control of the epidemic in China. E -commerce has continued to grow high, and the physical store has recovered rapidly. Nike’s direct revenue increased by more than 20%year -on -year; of which e -commerce increased by nearly 30%year -on -year, and offline increased by 10% . Greater China is still the leader of the global market growth. The proportion of full -price products in omni -channels has increased, and the flow of offline stores is close to the level of last year. (2) North America: Q1 North America’s revenue is 4.23 billion U.S. dollars, a year -on -year decrease of 1.6%, accounting for 39.9%of the income of the proportion group. Among them, e -commerce increased by nearly 100%year -on -year. (3) Pan -Europe: Q1 Pan Europe achieved revenue of 2.91 billion US dollars, an increase of 4.9%year -on -year, accounting for 27.5%of the income of the proportion group. Among them, e -commerce increased by more than 100%year -on -year. (4) Asia Pacific and Latin America: Q1 Asia Pacific and Latin America achieved revenue of 1.1 billion US dollars, a year -on -year decrease of 18.2 %, accounting for 10.37 %of the income of the proportion group. Among them, e -commerce increased by more than 90%year -on -year.
According to the data consultation data of Euro Rui, Nike and Adidas’ market share in China in 2021 fell to 25.2%and 14.8%, respectively, and Anta Group increased to 16.2%. The market share has also risen to 8.2%. Data show that the gap between Anta Group and Nike China last year was only 2 billion yuan. Analysts believed that in such a meager gap, Anta Group surpassed Nike China this year.
At present, the domestic sports brands have risen sharply, showing a variety of flowers, excellent cost -effectiveness and increasingly superb design skills, so that the two major industry giants, Nike and Adidas, are in danger.
It accounts for 45%, and Nike’s offline directly accounted for 45%in 2021. Most of them are purchased online
According to the data consultation data of Euro Rui, Nike and Adidas’ market share in China in 2021 fell to 25.2%and 14.8%, respectively, and Anta Group increased to 16.2%. The market share has also risen to 8.2%. Data show that the gap between Anta Group and Nike China last year was only 2 billion yuan. Analysts believed that in such a meager gap, Anta Group surpassed Nike China this year.
At present, the domestic sports brands have risen sharply, showing a variety of flowers, excellent cost -effectiveness and increasingly superb design skills, so that the monopoly positions of Nike and Adidas giants in Greater China are in danger.
The company announced the first quarterly report of 2021 (2020.6.1-2020.8.31). Nike Q1 achieved a total revenue of US $ 10.6 billion, a year -on -year decrease of 0.6%; the net profit attributable to the mother was 1.518 billion US dollars, an increase of 11.1%year -on -year. During the period, the company’s gross profit margin was 44.8%, a year -on -year decrease of 0.9 PCT. The decline in gross profit margin was mainly promoted by excess inventory. The expense rate was 28.1%, a year -on -year decrease of 0.03 PCT; net interest rate was 14.3%, an increase of 1.51 PCT year -on -year. In the end of the first quarter, Nike had $ 9 billion in cash or short -term investment. In the first quarter, Nike inventory turnover days were 108.1 days, an increase of 15.85 days year -on -year, mainly because the last quarterly inventory increased by 14.9%year -on -year. The number of days of receivables was 41.51 days, an increase of 0.33 days year -on -year, which was basically the same as the same period last year.
The brand view. Nike’s main brand 21Q1 achieved revenue of US $ 10 billion, which is basically flat year -on -year. It is mainly to achieve double -digit growth in e -commerce revenue, and the Jordan series has increased significantly, but the wholesale business has declined. The Converse brand achieved revenue of US $ 563 million, an increase of about 2 % year -on -year. It is mainly due to the strong demand for the European Converse brand, and the global Converse brand e -commerce revenue increased at a high growth.
The channel channel. Nike Group’s Q1 direct revenue increased by 13%year -on -year, which mainly benefited from e -commerce revenue increased by 83%year -on -year. E -commerce accounted for more than 30%of total revenue, an increase of 10 PCT year -on -year. The number of active members of the company’s Q1 increased by nearly 60%year -on -year.
The area. (1) Greater China: Q1 Nike Greater China achieved revenue of 1.78 billion US dollars, an increase of 6.0%year -on -year, accounting for 16.8%of the Group’s revenue, becoming one of the main driving force for the group’s growth. This is mainly due to the prevention and control of the epidemic in China. E -commerce has continued to grow high, and the physical store has recovered rapidly. Nike’s direct revenue increased by more than 20%year -on -year; of which e -commerce increased by nearly 30%year -on -year, and offline increased by 10% . Greater China is still the leader of the global market growth. The proportion of full -price products in omni -channels has increased, and the flow of offline stores is close to the level of last year. (2) North America: Q1 North America’s revenue is 4.23 billion U.S. dollars, a year -on -year decrease of 1.6%, accounting for 39.9%of the income of the proportion group. Among them, e -commerce increased by nearly 100%year -on -year. (3) Pan -Europe: Q1 Pan Europe achieved revenue of 2.91 billion US dollars, an increase of 4.9%year -on -year, accounting for 27.5%of the income of the proportion group. Among them, e -commerce increased by more than 100%year -on -year. (4) Asia Pacific and Latin America: Q1 Asia Pacific and Latin America achieved revenue of 1.1 billion US dollars, a year -on -year decrease of 18.2 %, accounting for 10.37 %of the income of the proportion group. Among them, e -commerce increased by more than 90%year -on -year.
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2021 Nike’s offline direct operating 45%, most of them buy online